1. IN YOUR INDUSTRY SECTOR DO YOU KNOW WHAT AVERAGE % OF A COMPANY'S BRAND EQUITY IS DERIVED FROM ITS TRADEMARK?
2. ON YOUR WEBSITE ARE YOUR ONLINE ASSETS SUCH AS TRADE MARKS AND OTHER IP IMAGES AND INFO PROTECTED FROM THEFT?
3. IF YOUR TRADE MARKS AND OTHER IP IMAGES AND ASSETS WERE BEING VIEWED AND COPIED FROM YOUR WEBSITE, WOULD YOU KNOW WHO WAS TAKING THEM?
4. ARE YOU ABLE TO SEND YOUR IMAGES AND TEXT DOCUMENTS TO YOUR DISTRIBUTIORS / SALES TEAM / OFFICES ETC SAFELY, WITH A SINGLE PUSH OF A BUTTON TO UPDATE THEM ALL?
5. CAN YOU FULLY VALIDATE YOUR WEBSITE AND YOUR DISTRIBUTORS' WEBSITES FROM YOUR OWN OFFICE WITHOUT HAVING TO RELY ON THIRD PARTY VERIFICATION?
6. IF YOU ARE TRANSFERRING INFORMATION FROM YOUR COMPANY TO ANOTHER WHETHER BY FLASHPEN, ONLINE ETC DO YOU ENCRYPT THIS INFO TO PROTECT IT SHOULD IT GET DIVERTED OR STOLEN EN ROUTE?
7. ARE YOU AWARE THAT AROUND 90% OF UK COMPANIES ARE NOT PROTECTED AGAINST CYBER ATTACK AND 99% OF WEBSITES ARE COPYABLE AND OPEN TO IMAGE THEFT FROM CROOKS?
NOW CHECK OUT YOUR NUMBER OF 'YES' ANSWERS:
6 'YES' ANSWERS: Well done! You are up to speed and a credit to the cyber world we live in. You have an excellent strategy!
4 TO 5 'YES' ANSWERS: At least you know there are risks, which is good. But perhaps we could help you improve your score.
1 TO 3 'YES' ANSWERS: You are highly vulnerable to cyber crime on your web site. Your assets are not safe and secure.